Search engines are what draw the attention of potential customers to your website. When a topic is entered for search, almost instantly the search engine sifts through the millions of pages it has been indexed on and presents you with those that match your topic. Searched matches are also ranked, so the most relevant ones come first.
Remember that a prospect will likely only look at the first 23 ads in their search results. So it doesn’t matter where your website appears in search engine rankings.
Also, they all use one of the top 67 search engines, and these search engines bring more visitors to websites than anything else. So ultimately it all comes down to the search engines your customers use and how they rank your site.
These are the keywords that play an important role in any expensive online or offline advertising of your website.
Surveys show that when customers want to find a website to get information or buy a product or service, they find their site in one of the following ways:
The first option is to find your site at using a search engine.
Second, they find their site by clicking on a link on another website or page that relates to the topic of interest.
From time to time, they find a site by listening to it from a friend or reading an article.
It is therefore obvious that the most popular way to find a site, by search engine, represents more than 90% of Internet users.In other words, only 10% of people searching for a website will use methods other than search engines.
All search engines use a ranking algorithm and one of the main rules of a ranking algorithm is to control the position and frequency of keywords on a web page. Remember that algorithms also give weight to link population (number of web pages pointing to your site). When done by a qualified and experienced search engine optimization consultant, your site for high search engine rankings really works, unless you have a lot of money and can afford to pay the expert. . With a better understanding of search engines and how they work, you can even do it yourself.